Premium boxer shorts designed in Sweden. Classic patterns for modern gentlemen

Please the Swede has quickly become another Swedish underwear favorite.

Plaza Uomo

Our favorite boxer shorts right now is Please the Swede, that are exclusively focusing on boxers.


It's time for men to let go of the old, slim-fit variants and enhance the underwear drawer.

Moderna Livet

Get to know us

Revival for classic boxershorts

Revival for classic boxershorts

The classic boxershorts are about to make a great comeback. Influential people around the world rediscover classic wide boxershorts as elegant, classy, underwear in which you can chill with dignity. And we could't be more happy.
It may not come as a surprise that boxer shorts were originally created for, you guessed it, boxers.

The story behind boxer shorts

It was a Levi’s jeans commercial in 1985 that helped boxers hit their peak, when English model and musician Nick Kamen stripped in white boxers in a 1950s style “Launderette”.
Not just men's underwear

Not just men's underwear

We have been able to make a few conclusions regarding how our customers use their boxershorts. The first conclusion presented is what drives Please the Swede.