The classic boxershorts are about to make a great comeback. Influential people around the world rediscover classic wide boxershorts as elegant, classy, underwear in which you can chill with dignity. And we could't be more happy.
It was a Levi’s jeans commercial in 1985 that helped boxers hit their peak, when English model and musician Nick Kamen stripped in white boxers in a 1950s style “Launderette”.
We have been able to make a few conclusions regarding how our customers use their boxershorts. The first conclusion presented is what drives Please the Swede.
