Boxer stories

Revival for classic boxershorts

Revival for classic boxershorts
The classic boxershorts are about to make a great comeback. Influential people around the world rediscover classic wide boxershorts as elegant, classy, underwear in which you can chill with dignity. And we could't be more happy.

The story behind boxer shorts

It may not come as a surprise that boxer shorts were originally created for, you guessed it, boxers.
It was a Levi’s jeans commercial in 1985 that helped boxers hit their peak, when English model and musician Nick Kamen stripped in white boxers in a 1950s style “Launderette”.

Not just men's underwear

Not just men's underwear

We have been able to make a few conclusions regarding how our customers use their boxershorts. The first conclusion presented is what drives Please the Swede. 

Why boxershorts and male biology are the perfect match

Why boxershorts and male biology are the perfect match
A recent study led by Harvard scientists implies that there is more to the ‘boxershorts vs briefs debate’ than just it being a matter of taste. 

The Story Behind Please the Swede

The Story Behind Please the Swede

...One of these girls immediately blurted out:

"What are those? You HAVE to wear real boxers. Slim fit is the polar opposite of sexy". The other girls agreed.. 

One of Sweden's 50 best dressed men

One of Sweden's 50 best dressed men
Filip Strömbäck has been chosen as one of Sweden’s 50 best dressed men by Café Magazine, Sweden’s largest fashion magazine for men. 

Grow a Mo, save a Bro

Grow a Mo, save a Bro
Our fathers, partners, brothers and friends face a health crisis that isn’t being talked about; men are dying too young. That is why the Movembe...